So suddenly finding out that you can only definitely retain ownership of online digital movie purchases by downloading and storing them on a physical device in your home seems a little perverse. Let’s not forget, either, that a key motivation for people choosing to buy ‘digital’ versions of films is precisely that they are stored remotely on a cloud, rather than taking up shelf or storage space at home. Unless you use software to remove Apple’s DRM restrictions - which is hardly a practice I’d imagine Apple would be keen to endorse. Fine for watching on the go, but not exactly a convenient solution for playback on your main living room TV.ĭigital rights management issues mean that film/TV show files you download to an ‘approved’ iTunes device connected to your iTunes account can’t be shifted to an external NAS drive to free up space on your portable or PC/Mac devices. You can only download to Macs, PCs or iPhones, iPads or iPod touch. But you can’t download films to Apple TV boxes. Just as well in the circumstances!)Īnother issue is that when it comes to movies, for many iTunes movie buyers Apple TV boxes are their main way of buying and watching films on iTunes.
(Though Apple does, at least, only charge the same for its 4K films as its HD versions. As you would if you’d bought a 4K Blu-ray. I think most people who buy a film in 4K on a digital video platform would expect to always be able to watch it in 4K. permanent ownership of any of those titles in 4K. But you can't download and therefore guarantee. The Apple TV 4K let you buy loads of 4K HDR films. It states, after all, that if you download any film or TV show you buy on iTunes to a compatible device, it can never disappear - even if Apple loses the rights to carry that film or TV show on its own servers. So let’s focus first on just the opening line, as that is by far the most important. There’s a deceptively large amount of information contained in this relatively short statement. If needed, you can change your country setting back to your prior country to re-download those movies.” If you change your country setting, some movies may not be available to re-download from the movie store if the version you purchased isn't also available in the new country.
“Any movies you've already downloaded can be enjoyed at any time and will not be deleted unless you've chosen to do so. Let’s start, though, with Apple’s official reply.
And the particular circumstances of this ‘ground zero’ case do not by any means seem to explain every disappearing content incident out there. Also, as I’ll explain later, the sort of problems experienced by the poster of the viral Twitter thread seems to be far from an isolated incident.
As we’ll see, though, plenty of questions remain.
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